POV: you're the MUA friend & just taught everyone what melting your makeup means so now your touching everyone up for the 100th time today

@mckennagoddard

484.2K followers · usually 72.4K views a post

Views

846.5K

Likes

59.4K

Comments

93

Shares

774

SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Promoted product

d'Alba Piedmont

프리미엄 비건 뷰티, 달바 부티크

Why it worked

The video uses a relatable and humorous POV of a makeup artist constantly touching up friends, which is likely to resonate with a target audience interested in beauty and events. The quick cuts and playful interactions create an engaging and shareable piece of content.

Summary

The video shows a makeup artist spraying setting spray on several friends who are dressed up, presumably for an event. The creator is humorously demonstrating how they are constantly touching up everyone's makeup.

Structure

1Introduction of the POV and humorous situation
2Spraying makeup setting spray on a friend
3Another friend reacts to the spray
4More friends are sprayed and react
5

Original caption

We left the rehearsal dinner to do this NO CAKEY MAKEUP AROUND HERE 💅🏼 #makeupartist #mua #meltingyourmakeup #makeuptouchup #settingspray @d'Alba Piedmont

More from @mckennagoddard

Product placement

d'Alba Piedmont (acts - it is sprayed on people's faces to set makeup, and the creator is promoting it by showing its use and implying it's effective; removing it would change the video's focus on makeup setting)