Kopari just dropped a new body glow ✨

@mckennagoddard

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SoundTikTok sound · Golden Hours

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Promoted product

Kopari Golden Aura Body Jelly

Why it worked

The video leverages the creator's expertise as a bridal makeup artist to showcase a product that enhances a desirable bridal aesthetic (luminous skin). The visual demonstration and comparison, combined with the creator's personal connection (being a bride herself), create relatable aspiration and highlight the product's effectiveness.

Summary

A bridal makeup artist demonstrates the Kopari Golden Aura Body Jelly, applying it to her collarbones, décolleté, and shoulders to create a luminous glow. She highlights how it enhances the skin and makes it look radiant, especially in sunlight, and contrasts the side with and without the product.

Structure

1Introduction of a new body glow product
2Application of the product to the décolleté and shoulders
3Comparison of skin with and without the product
4Highlighting the luminous and radiant effect

Original caption

A must have finishing touch to all of my clients is a body glow ✨ @Kopari Beauty

More from @mckennagoddard

Product placement

Kopari Beauty (brand): ACTS - it is a body glow product that the creator applies to her skin to give it a luminous sheen. Removing it would change the video's purpose and outcome. Kopari Golden Aura Body Jelly (product): ACTS - it is the specific product being applied to the skin for a glow. Removing it would change the video's purpose and outcome.

On-screen text

Kopari just dropped a new body glow ✨

Transcript

This is the final touch I'm never gonna skip as a bridal makeup artist. This is the final touch I'm never gonna skip as a bridal makeup artist. Body glow. Body glow is an absolute must on my brides. I kid you not, if a bride sits in my chair and she has an open neckline, she's asking for some glow. And honestly, I feel like my ultra glowy bridal makeup looks have kind of become my signature thing that makes me recognizable. Intentional application of glow on the face does not just stop at your chin. I take it down to the body. This is the Kopari Golden Aura Body Jelly. It goes on almost like skin prep feels. Look at that side versus the side without it. It just makes you look so luminous and enhances your collarbones and your décolleté. It's so pretty. And this right here is what you're going to look like in direct sunlight on your wedding day. I want to look like this on my own wedding day. I feel like this just makes brides look absolutely showstopping.