back to school

@kaylamarcelina

315.2K followers · usually 25.2K views a post

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1.9M

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SoundTikTok sound · original sound - kaylamarcelina

Promoted product

American Eagle

American Eagle is a clothing brand that sells a variety of apparel, including jeans, tops, sweaters, and accessories for back-to-school shopping.

5 videos5 creators

Why it worked

The video effectively leverages the 'back to school' trend and the popularity of capsule wardrobes, offering practical and relatable fashion advice. The partnership with American Eagle, a brand often associated with this demographic, and the creator's engaging presentation style likely contributed to its success.

Summary

The creator showcases essential pieces for a back-to-school capsule wardrobe, featuring items from American Eagle. She highlights versatile clothing like jeans, sweaters, tank tops, sweatpants, and zip-ups, along with accessories like belts and jewelry, emphasizing comfort and style for the academic year.

Structure

1Introduction to back-to-school capsule wardrobe
2Essential denim and sweaters
3Basic tops and comfortable loungewear

Original caption

if i were building my wardrobe from scratch, these are the pieces i’d keep 🤍 versatile, easy to style, and made to wear on repeat. @American Eagle #AEPartner #AEJeans 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞®#backtoschooloutfits #capsulewardrobe

More from @kaylamarcelina

Product placement

American Eagle (ACTS - clothing brand, visible on screen and mentioned in caption and spoken dialogue, removing it would change the context of the video by removing the brand association). American Eagle Jeans (ACTS - clothing item, visible on screen and mentioned in caption and spoken dialogue, removing it would change the context of the video by removing the specific product being shown).

Call to action

go to American Eagle

On-screen text

back to school capsule wardrobe ft. American Eagle good pair of jeans denim A Sweater keep transition cooler Basic basic Tank Top essential much outfit are A Pair of Sweats only don't want dress comfortable with A Zip-up also but you is Another Pair of Jeans because can't opt these the flow can't accessories Accessories elevate any this bit matter another are ones touches look shop school sure American Eagle

Transcript

If I were going back to school this year, these are the pieces that I'd immediately purchase to build a foundation for my school wardrobe that I'd actually wear all year. First things first, you need a good pair of jeans, especially a comfy pair like the ones I'm wearing. You can never go wrong with a pair of denim. Next is a sweater. Doesn't matter the pattern or the style, just something that'll keep you warm and transition into these cooler months. Next is a basic tank top. Also like the one I'm wearing. These are essential because you can pretty much match them with whatever outfit. Next, I'd say are a pair of sweats. Not only to keep you warm, but for those days where you don't feel like getting up and you just want to dress in something as comfortable as possible. And to go along with those, a zip-up. This is also essential. But that way you can just take it on and take it off as needed. But it also serves you for comfort. Next is another pair of jeans because let's be real, you can't have enough. I'll probably opt for a unique pair like these to mix up the flow a little bit. And we can't forget accessories. A belt will elevate any outfit and make it look a little bit more put together, no matter how simple. Another thing that elevates outfits are jewelry, ones like the ones I'm wearing. More simple touches that add more to your look. If you want one stop shop for all of your back to school essentials, make sure to go to American Eagle.