episode 3: all ab

My dog landed me in a $20,000 brand deal earlier this year and I want to help you and your dog do the same. But today we are talking about the human behind the page because I am very, very passionate about this. That's spicy. The most common question I get in this pet space of people that are looking to grow is, "Do I need to include myself in my pet content?" My answer is always going to be absolutely yes. For a couple of reasons. Reason #1 Audience & Community. From an audience community standpoint, okay? People connect with people. If you are completely omitting yourself from your pet content, it's going to be harder for people to feel like you relate. It's going to be harder for people to feel like they're really involved in your life. It's just going to be harder to grow a very loyal following that knows who you are. I know, space to, you know, some anonymity to go, hide behind the persona of being a pet owner. We get to hide behind our pets and make them the main character. It feels safer to us. Like, maybe we won't get dragged online. Maybe we won't get hate comments. We're gonna come, no matter what. It's just missed not yourself in content. Reason #2 Monetization. From a monetization standpoint, the pet space is relatively small. A lot of the brands are newer brands, they're smaller brands, they have smaller budgets. So you, you can partner with the pet space. If you take the opportunity to be vulnerable and open up yourself a little bit on your pet page, even just show that you love interior design, you're, you love camping, you love running with your dog, whatever that may be, that opens up so many more potential doors you and work and make money from. Why box yourself into just the dog space now? You know? All that being said, I have seen plenty of very, very successful pet pages where you really or never or hardly see the human. So it can be done. But especially from a brand perspective, they're going to want to see that you as the human are sharing love, audience, exactly that ads typically to a human thought.