It is too hot for this.

@tvnz.official

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SoundTikTok sound · original sound - tvnz.official

Promoted product

TVNZ+tvnz.co.nz

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9 videos

Why it worked

The video uses relatable humor and a common scenario (hiking struggles) to engage viewers, with the product placement feeling natural within the context of the creator's content.

Summary

A group is hiking, and one person complains about the heat and getting their clothes dirty. Another person comments on her being a "diva" and suggests she shouldn't have worn pink. The video promotes TVNZ+ as a place to watch content.

Structure

1Complaining about the heat and dirt
2Being called a diva
3Getting dirty and clothes ruined
4

Original caption

Oh sweet Afton 💗 #TheSummitUK | Thursdays 8:30pm on TVNZ 2 and TVNZ+

More from @tvnz.official

Product placement

TVNZ+ (ACTS - it is a streaming service that shows content, and the video is promoting access to it. Removing it would change what happens in the video.)

On-screen text

It is too hot for this. - Stop! - Why are we stopping? Afton, by the looks of things. Oh my gosh, my trousers are filthy. Afton The girl in the pink I can already tell is. maybe a little bit of a diva. Oh my gosh. What? - Come on you diva, hurry up! You're going to get really dirty. You got to get used to it Afton, come on girl So heavy. Not too sure how it's going to pan out. So great start You look so pretty in pink. But let's get a shift on. My pinks all ruined. It's got mud on it now. I swear you shouldn't have worn that colour.

Transcript

It is too hot for this. - Stop! - Why are we stopping? Afton, by the looks of things. Oh my gosh, my trousers are filthy. Afton The girl in the pink I can already tell is. maybe a little bit of a diva. Oh my gosh. What? - Come on you diva, hurry up! You're going to get really dirty. You got to get used to it Afton, come on girl So heavy. Not too sure how it's going to pan out. So great start You look so pretty in pink. But let's get a shift on. My pinks all ruined. It's got mud on it now. I swear you shouldn't have worn that colour.