Hi everyone, I'm Aimee Garcia

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Promoted product

Dead City

Explore The Walking Dead: Dead City. Read about the show, characters, cast, crew and more. Discover the latest news.

2 videos

Why it worked

The video leverages the popularity of 'The Walking Dead' franchise and its spin-off 'Dead City', featuring a recognizable actress to introduce a key character. The narrative focuses on relatable leadership qualities and emotional depth, making the character and the show appealing to a broad audience.

Summary

Aimee Garcia introduces her character Renata from Dead City Season 3, describing her as a charismatic, levelheaded, and badass leader who is willing to die for her family and community. The video highlights her deep connection to New York and her strong bond with Maggie, emphasizing their shared traits of leading with both head and heart.

Structure

1Introduction of Aimee Garcia and her role as Renata
2Description of Renata's leadership and character traits
3Highlighting Renata's connection to New York and her family's history

Original caption

Meet Renata, played by Aimee Garcia 🧟 #TheWalkingDead #DeadCity is streaming now on TVNZ+ #StreamOn

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Product placement

Dead City: This is a TV show. It ACTS as the subject of the video, as the video discusses the character Renata from the show. Removing it would change the video's topic. TVNZ+: This is a streaming service. It APPEARS as a watermark and is mentioned in the caption and creator's bio link. It acts as the platform where Dead City is available. Removing it would not change the video's topic, but would remove the context of where to watch the show.

Call to action

Stream now on TVNZ+

On-screen text

Hi everyone, I'm Aimee Garcia and I play Renata on Dead City Season three. Renata is the leader of her family. When her father passed away, she really had to step up and take the reins. And she also becomes the leader of her community. "I'm willing to die for them." She is charismatic. She's levelheaded. She's reasonable. She gives strangers the benefit of the doubt. Has very high emotional IQ. She's a total badass. New York has been her home forever. her family has been in Manhattan for generations. So she knows this place really well. Maggie, they both would take a bullet for loved ones. They both lead with their head, but also their heart. They become fast friends. I see Renata is light. The light and the hope in the stark world.

Transcript

Hi everyone, I'm Aimee Garcia and I play Renata on Dead City Season three. Renata is the leader of her family. When her father passed away, she really had to step up and take the reins. And she also becomes the leader of her community. "I'm willing to die for them." She is charismatic. She's levelheaded. She's reasonable. She gives strangers the benefit of the doubt. Has very high emotional IQ. She's a total badass. New York has been her home forever. her family has been in Manhattan for generations. So she knows this place really well. Maggie, they both would take a bullet for loved ones. They both lead with their head, but also their heart. They become fast friends. I see Renata is light. The light and the hope in the stark world.