David and Floyd 'try' to teach Plussie some moves...🥊 🪩

@tvnz.official

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SoundTikTok sound · original sound - tvnz.official

Promoted product

TVNZ+tvnz.co.nz

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9 videos

Why it worked

The video uses a humorous and unexpected mascot to create engaging content around a sports event, making the promotion of the pay-per-view pass more appealing and memorable.

Summary

Two boxers, one in blue shorts and the other in white, spar playfully with a mascot dressed as a blue plus sign. The video promotes an upcoming UFC event available for purchase on the TVNZ+ platform.

Structure

1Boxers and mascot enter the ring
2Playful sparring ensues
3Mascot interacts with boxers
4Call to action for UFC event on TVNZ+

Original caption

David and Floyd 'try' to teach Plussie some moves...🥊 🪩 It all goes down this Saturday 7pm! Unlock Stonewood Homes Nyika vs Masson with a TVNZ+ Event Pass for $44.95!

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Product placement

TVNZ+ (ACTS - it is the platform where the event can be unlocked, and the creator's bio link directs to it, suggesting it is the primary product being promoted. Removing it would change what happens in the video as the event access would be lost.)

Call to action

Unlock Stonewood Homes Nyika vs Masson with a TVNZ+ Event Pass for $44.95!

On-screen text

TVNZ+ UFC 330 🥊

Transcript

David and Floyd 'try' to teach Plussie some moves...🥊 🪩 It all goes down this Saturday 7pm! Unlock Stonewood Homes Nyika vs Masson with a TVNZ+ Event Pass for $44.95!