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PARC Driver tries to pay $60

@parc.uk

4.7K followers · usually 6.3K views a post

Views

102.5K

Likes

3.7K

Comments

163

138

Why it worked

The video uses a relatable and humorous scenario of a driver protesting an unfair parking fine by paying in coins, which captures viewer attention. The promotion of the PARC app is integrated as a solution to such problems, making it relevant and potentially useful to the audience.

Summary

A driver attempts to pay a $60 parking fine entirely in coins, but the staff refuse to accept it. The driver insists it's the only way they can pay and asks for a receipt, while the app PARC is promoted as a solution for dealing with unfair parking fines.

Structure

1Driver attempts to pay fine with coins
2Staff refuses to accept coins
3Driver insists on paying with coins
4Staff explains they cannot issue a receipt
5App promotion for dealing with parking fines

Product placement

PARC: This is an app that helps users deal with parking fines. It ACTS by allowing users to dispute unfair fines and potentially get them waived. Removing it would change the video's purpose. PARC: This is the app's name and logo, it merely APPEARS as a watermark. Removing it would not change what happens in the video.

Call to action

Download PARC via the link in our bio and never worry about parking fines again

On-screen text

PARC Driver tries to pay $60 parking fine entirely in coins but staff refuse to accept it.

Original caption

This driver found a creative way to protest an unfair parking fine 😂 After reportedly being ticketed because of an issue with the payment machine, he eventually decided to pay the $60 charge entirely in coins. When staff refused to accept it, he calmly insisted it was the only way he could afford to pay and asked for a receipt 😭 Download Parc via the link in our bio and never worry about parking fines again 🚗 #parkingfine #drivers #parking #parc