Here are all the cheapest supermarkets in the UK for July 2026, ranking them from most expensive to the most affordable.

@nextgenngpf

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Which?which.co.uk

Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.

Why it worked

The video provides high-utility, data-driven information that addresses a universal pain point (rising cost of living) while maintaining a fast-paced, easy-to-digest format.

Summary

The creator ranks the 12 cheapest supermarkets in the UK based on a price analysis of 95 items. The video uses data from the consumer advocacy group Which? to provide the rankings.

Structure

1Introduction to the ranking
2Call to follow
3Explanation of methodology
4Ranking from 12th to 1st
5

Original caption

Cheapest supermarkets in the UK (July 2026) 🤑

More from @nextgenngpf

Product placement

The video explicitly cites and displays the Which? website as the source for the data, positioning it as a trusted consumer resource.

Call to action

Let me know what you think in the comments and if you guess right, leave it in the comments below.

On-screen text

CHEAPEST SUPERMARKETS IN THE UK July 2026 12: WAITROSE £229.88 11: OCADO £214.72 10: SAINSBURY'S £203.83 9: TESCO £200.63 8: MORRISONS £198.53 7: MORRISONS (WITH MORE CARD) £198.41 6: TESCO (WITH CLUB CARD) £194.67 5: SAINSBURY'S (WITH NECTAR CARD) £193.30 4: ASDA £190.39 3: LIDL £164.92 2: LIDL (WITH LIDL PLUS) £164.79 1: ALDI £163.34

Transcript

Here are all the cheapest supermarkets in the UK for July 2026, ranking them from most expensive to the most affordable. And if seeing content like this interests you, consider dropping me a follow. Okay, so this is based on the average price for 95 items. I'm guessing they're all the same ones, but in 12th place, the most expensive supermarket is Waitrose at 229 pounds and 88 pence. Next is Ocado at 214 pounds and 72 pence. Next, Sainsbury's at 203 pounds and 83 pence. Moving down the ladder, we have Tesco at 200 pounds and 63 pence. Then we have Morrisons at 198 pounds and 53 pence. Then it's Morrisons with More Card at 198 pounds and 41 pence. Then it's Tesco with a Club Card at 194 pounds and 67 pence. Taking fifth place is Sainsbury's with Nectar points at 193 pounds and 30 pence. In fourth spot is Asda at 190 pounds and 39 pence. Then, taking the bronze medal is Lidl at 164 pounds and 92 pence. Then, Lidl with Lidl Plus takes the second spot with 164 pounds and 79 pence. And the cheapest supermarket in the entirety of the UK is Aldi at 163 pounds and 34 pence. Let me know what you think in the comments and if you guess right, leave it in the comments below.