@ricorealtor11 — 158x breakout

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ALRIGHT. CONGRATULATIONS ON YOUR BRAND

@ricorealtor11

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Why it worked

The video taps into the aspirational goal of homeownership by showcasing a seemingly low barrier to entry, making the dream feel more attainable for viewers. The positive and celebratory tone, combined with the relatable success story, creates an engaging and shareable piece of content.

Summary

A couple celebrates buying a new home, discussing the low amount they brought to closing and their positive experience with their realtor, Rico. They express excitement about their new four-bedroom, over 2000 square foot home and look forward to future success.

Structure

1Congratulating the couple on their new home
2Discussing the low closing cost amount
3Praising the realtor's communication and service
4Expressing excitement for the new home
5Looking forward to future success

On-screen text

ALRIGHT. CONGRATULATIONS ON YOUR BRAND NEW HOME. TELL THE GOOD PEOPLE. BUY TODAY? WE BOUGHT A 4 BEDROOM, BRAND NEW HOME. BRAND OVER 2000. OVER 2000 SQFT. COME ON, TELL THE GOOD PEOPLE. HOW MUCH MONEY DID TO THE TABLE TODAY? $1500. ONLY $1500? THAT'S IT. COME ON NOW. IF I HAD SOME GLASSES, I WOULD HAVE TOOK THEM OFF. COME ON NOW. ALRIGHT. HOW WAS THE EXPERIENCE? IT WAS GREAT. IT WAS COMMUNICATION, RICO DID HIS THING, MAN. YEAH, DID YOUR THING, RICO. WE DID APPRECIATE IT. LISTEN, CONGRATULATIONS. CONGRATULATIONS ON YOUR BRAND NEW HOME. CONGRATULATIONS ON EVERYTHING. IT'S ONLY UP FROM HERE, RIGHT? LET'S GO. LET'S GO,

Original caption

🤯🏡 Here's how I helped my clients buy this beautiful home in Blythewood, SC with only about $1,500 at closing... A lot of people think they need **$20,000 or more** saved up to buy a home. Not always. 👀 Here's what made it possible: ✅ First-Time Homebuyer Assistance Program ✅ Seller paid the closing costs ✅ Seller included a home warranty The result? 👇 🏡 **Brand-New Construction** 🛏️ **4 Bedrooms** 🛁 **3 Bathrooms** 📐 **2,000+ Sq. Ft.** 💰 **Only about $1,500 brought to the closing table** for this transaction. Congratulations to my amazing clients on becoming homeowners! 🎉🔑 If you're waiting because you think you need a huge down payment, let's have a conversation first. There may be programs available that fit your situation. **Who's ready to be next?** 👀🏡 📲 Text **"HOME"** to **803.206.7562** and let's create your personalized home-buying game plan. *This reflects one client's transaction. Cash needed at closing, assistance programs, seller concessions, and financing options vary based on buyer qualifications, lender requirements, and the specific transaction. I am not a lender.* Rico Roberts, Realtor Keller Williams Preferred Text “HOME” to 803.206.7562 #FirstTimeHomeBuyer #BlythewoodSC #NewConstruction #ClosingDay #homebuyerassistance