@ricorealtor11 — 122x breakout

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WHAT'S GOING ON? HAPPY SUNDAY.

@ricorealtor11

12.6K followers · usually 840 views a post

Views

102.6K

Likes

12.9K

Comments

517

356

Promoted product

new construction homes

Why it worked

The video leverages a highly attractive financial incentive ($99 down payment) for new homes, combined with the urgency of a limited-time offer, to capture viewer interest and drive engagement.

Summary

A realtor announces a new construction community offering homes with 3-5 bedrooms for only $99 down. He emphasizes that this limited-time offer is a great opportunity for those who thought they needed significant savings to buy a home.

Structure

1Greeting and announcement of a builder's call
2Details on home sizes (3-5 bedrooms)
3Introduction of a new community with limited-time offer
4Highlighting the $99 down payment incentive
5Call to action to text for qualification

Call to action

Text "HOME" to 803.206.7562

On-screen text

WHAT'S GOING ON? HAPPY SUNDAY. LISTEN, I JUST GOT A PHONE CALL FROM A BUILDER. THREE BEDROOMS, FOUR BEDROOMS, FIVE BEDROOMS. I HAVE A BRAND NEW COMMUNITY THAT JUST OPENED. THEY ARE TAKEN FOR A LIMITED TIME. $99 DOWN. THAT'S ALL YOU NEED TO GET INTO A BRAND NEW HOME. TEXT ME WORD: HOME SPOTS ARE LIMITED.

Original caption

🏡🤯 BRAND-NEW CONSTRUCTION for only $99 DOWN?! Yep… you read that right. 👀🔥 🏡 Brand-New Construction 🛏️ 3 Bedrooms 🛁 2.5 Bathrooms 📐 1,500+ Sq. Ft. 💰 Prices starting at **$250,000** 💸 **Only $99 DOWN** *(for qualified buyers)* If you've been waiting to buy because you thought you needed thousands saved up… **you need to see this.** 👀 📲 Text **“HOME”** to **803.206.7562** and let's see if you qualify! *Down payment amount, pricing, financing, incentives, and availability vary based on buyer qualifications, lender requirements, builder, and specific home. I am not a lender.* Rico Roberts, Realtor Keller Williams Preferred Text “HOME” to 803.206.7562 #fyp #foryou #viral #NewConstructionHomes #FirstTimeHomeBuyer