@ricorealtor11 — 39x breakout

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OUT HERE

@ricorealtor11

12.6K followers · usually 840 views a post

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Promoted product

townhomes

Why it worked

The video effectively uses a low down payment and a clear, simple call to action to appeal to potential homebuyers who may feel priced out of the market. The direct address and enthusiastic tone create a sense of urgency and opportunity.

Summary

A real estate agent is promoting new townhomes for sale in Columbia, South Carolina. He highlights that prices start at $198,000 with only $1,000 down for qualified buyers and encourages viewers to text "HOME" to get started.

Structure

1Introduction in Columbia, SC
2Announcing limited townhomes available
3Stating price and down payment requirements
4Call to action to text 'HOME'

Call to action

TEXT ME THE WORD "HOME" TO GET STARTED.

On-screen text

OUT HERE IN THIS BEAUTIFUL, BEAUTIFUL COLUMBIA, SOUTH CAROLINA. LISTEN, I GOT A FEW MORE TOWN HOMES LEFT. PRICES START AT $1 98K. ALL YOU NEED IS $1,000 DOWN, AND YOU CAN GET INTO ONE OF THESE. TEXT ME THE WORD "HOME" TO GET STARTED.

Original caption

🚨🏡 STOP SCROLLING! I only have a FEW of these townhomes left...👀🔥 Everyone keeps saying they can't afford to buy... But have you seen THIS? 👇 🏡 **Brand-New Townhomes** 💰 **Starting at $198,000** 💸 **Around $999 Down** *(for qualified buyers)* 📈 **640+ Credit Score** ⏳ **Move in within the next 30 days** ✨ 3 Bedrooms ✨ 2.5 Bathrooms ✨ 1,200+ Sq. Ft. ✨ Low-maintenance living Imagine spending the next month packing instead of paying another rent check. 🏡🔑 The crazy part? There are only **a few homes remaining** at this price... and once they're gone, they're gone. 👀 **Who's ready to become a homeowner?** 👇 Comment **"HOME"** and I'll send you all the details, or text **"HOME"** to **803.206.7562** to get started today! *Pricing, estimated down payment, credit requirements, and move-in timelines depend on buyer qualifications, lender approval, and home availability. I am not a lender.* Rico Roberts, Realtor Keller Williams Preferred Text “HOME” to 803.206.7562 #TownhomesForSale #NewConstruction #FirstTimeHomeBuyer #StopRentingStartOwning #southcarolinahomes