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Michelle Razavi quit her six-figure Sephora job with no backup plan, bet her grad school savings on protein brownies and watched her manufacturer take her money and deliver nothing. She taught extra fitness classes to stay afloat, ran her own ads and launched the brownies anyway — selling out in three hours. Elavi is now in 2,000 stores including 500-plus Whole Foods locations. This is the story of Elavi.