Product placement
M·A·C Cosmetics (ACTS - gives away free lipstick, has a sale on lip products; APPEARS - logo on lipstick tube, store signage, display shelf, and banner; removing it would change what happens in the video)
MACximal Silky Matte Lipstick (ACTS - is given away for free; removing it would change what happens in the video)
Sephora (APPEARS - store signage, display shelves; removing it would not change what happens in the video)
MAKE UP FOR EVER (APPEARS - on a sale sign; removing it would not change what happens in the video)
LANEIGE (APPEARS - on a sale sign; removing it would not change what happens in the video)
CHARLOTTE TILBURY (APPEARS - on a sale sign; removing it would not change what happens in the video)
SEPHORA COLLECTION (APPEARS - on a sale sign; removing it would not change what happens in the video)