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@sosodoesmakeup — 22x breakout selling MAC lipstick | Overshot

21.6×Talking HeadHow-To hookLifestyle

Hook

Trying Iconic MAC Shades

@sosodoesmakeup

60.2K followers · usually 1.6K views a post

Views

34.4K

Likes

878

Comments

10

Shares

35

SoundTikTok sound · original sound - spedupmxsic_x

View velocity

+5.6K views over 4.1d · ~1.4K/day · 4 observations

Promoted product

Shop our iconic best-sellers, trending launches and exclusive collections. Limited-time beauty deals await—don’t miss out.

7 videos7 creators→

Why it worked

The video leverages the popularity of the MAC Cosmetics brand and its iconic lipstick shades, appealing to viewers interested in makeup tutorials and product reviews.

Summary

The creator demonstrates applying MAC lipstick in the shade "Soar" to their lips. The video showcases the application process and the final look of the lipstick.

Structure

1Showcases MAC lipstick packaging
2Applies lip liner
3Applies MAC lipstick
4Shows final lipstick look
5

Original caption

Trying another iconic MAC cosmetics shade — this is Soar #maccosmetics #lipsticktutorial #mattelipstick

More from @sosodoesmakeup

More breakout videos from this creator.

Blows a kiss

Product placement

MAC cosmetics (ACTS - the brand of the lipstick being applied, removing it would change the video; MAC lipstick (ACTS - the specific product being applied and demonstrated, removing it would change the video)

On-screen text

Trying Iconic MAC Shades Soshe Speakeasy 650 Soar

Transcript

Soshe Speakeasy 650 Soar

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Introducing my new lip essential: @Kulfi Beauty’s Lassi Lips Matte Blur. A soft-

Kulfi Beauty Lassi Lips Matte Blur Lip Stain

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What’s your favorite MAC shade? #maccosmetics #cremeinyourcoffee #lipsticktutori

MAC Creme In Your Coffee lipstick

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Actually the perfect shade @Fenty Beauty glossbomb stix in Riri #fentybeauty

Fenty Beauty glossbomb stix

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