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Marketing nervous about spending $150k on a conference and having no ROI

@tiktoks_older_brother

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Why it worked

The video taps into a common pain point for marketers: the high cost and uncertain return on investment of attending large conferences. The creator's relatable frustration and specific examples make the content engaging and shareable.

Summary

The creator discusses the high cost and low ROI of a recent marketing conference, noting that despite learning a lot and enjoying the location, the leads generated were weak. They spent a significant amount on printing alone and felt the event was more of a "vendor fest" with few distinct brands.

Structure

1Questioning conference ROI
2Describing the event and cost
3Critiquing lead generation
4Highlighting vendor presence
5Mentioning specific speakers
6Discussing printed materials and a small e-commerce store

On-screen text

Marketing nervous about spending $150k on a conference and having no ROI EVENT LAST WEEK? YOU KNOW, THE. THE CONFERENCE THAT WAS THREE DAYS. $150,000. ARE YOU GONNA UPS FROM ALL THE LEADS THAT WE GOT FROM IT? IT WAS PRETTY PUTTING IT TOGETHER. UM, THE LEADS, THOUGH, UH, A LITTLE WEAK. WHAT DO YOU MEAN? WHAT. SAYING? I SEE SO MANY IN OUR C R M. I MEAN, THERE OF VENDORS JUST IT WAS LIKE ANOTHER VENDOR FEST. GET ME WRONG, IT WAS REALLY IN SAN ANTONIO FOR THOSE THREE DAYS, AND, YOU KNOW, SEEING TOM BRADY SPEAK AND GARY V. WE LEARNED A LOT. BUT IT'S JUST EVERYONE WAS ANOTHER VENDOR, REALLY. WE SPENT $4,000 JUST ON PRINTING ALONE. I KNOW EVERYONE THAT CAME BY THAT THEY'VE LOVED THE CATALOGUE, THEY LOVE THE THE OLD SCHOOL FEELING OF TOUCHING PAPER, THEY LOVE THE LITTLE SPIN WHEEL GAME. WASNT A LOT OF BRANDS. THE SECOND HAND SUNGLASSES E COMMERCE STORE I SEE THEY LOOK PRETTY GOOD. YEAH, HE STUCK OUT HE CAME BY, SOME FREE SUNGLASSES, THEN HE KINDA LEFT. ALRIGHT, THE NEXT CONFERENCE IS COMING RIGHT UP. MEMPHIS.