But Gary, isn't Snapchat completely DEAD?

@garyvee

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Why it worked

The video challenges a common perception about a popular social media platform, sparking curiosity and debate. It uses relatable examples of user behavior across different platforms to illustrate its point.

Summary

The speaker discusses the perception of Snapchat being dead, arguing that while users may not actively engage with features like Spotlight, they still use the platform for messaging. The video contrasts this with the attention drawn by platforms like TikTok and Instagram.

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Original caption

When you win on the modern “attention” platforms and you know how to properly day trade it, you can then use that leverage and go to the platforms you grew up idolizing .. people over value yesterdays platforms and undervalue todays