Your friend just sent you a snap of the new sneakers

@iamnicorojas

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Selling · SaaS

Snapchat

https://www.snapchat.com ↗

Why it worked

The video uses a relatable psychological insight about how social proof and peer recommendations influence purchasing behavior, making the pitch for Snapchat feel like a strategic business insight rather than a standard ad.

Summary

The creator explains why Snapchat is an effective advertising platform by highlighting how ads appear alongside personal content from friends. He argues that this proximity to trusted recommendations makes Snapchat a powerful tool for driving conversions.

Structure

1The social proof of a friend's recommendation
2The unique nature of Snapchat vs other platforms
3How ads appear alongside personal content
4The subconscious influence on the customer
5Call to action to use Snapchat for marketing

Product placement

The video is a direct advertisement for Snapchat's advertising platform, featuring screen recordings of the app and its ad formats.

Call to action

Add Snapchat to your marketing mix because that's where your new next customer is sitting.

Original caption

The most underrated platform you should be considering right now. #ad #snapchatpartner @snapchat

More from @iamnicorojas

Their other posts in the index, biggest breakout first.

On-screen text

Your friend just sent you a snap of the new sneakers And now suddenly you feel like you need a pair too. 30s ago, You weren't even thinking about it that's the thing about Snapchat that nobody's actually talking about. People are on their checking in on their actual friends, the group chat, people that actually know in real life sharing what they just bought. So when your friend sends you that snap and the very next thing you see on Snapchat is an ad for the shoe brand that you have been eyeing. It almost feels like the universe is trying to tell you it's finally time to pick up a pair On every other platform, though, your ad is competing with complete strangers. More proof we live in simulation: A ring camera clip that you just saw, Who's got a cutest A video of a stray cat that kind of made you cry. But on Snapchat, your ad is sitting right next to your customer's best friend, showing off that new fit that they just got the Going for a party tonight! the haul vs how i sounded opening them The makeup haul that they just posted, the restaurant that they just went to. The friend is quietly warming up your customer's subconscious for free. So at this point, Snapchat just become another platform for impressions. It becomes the shortest path between a friend's recommendation and your customers literally hitting the Buy button. add Snapchat to your marketing mix because that's where your new next customer is sitting.

Transcript

Your friend just sent you a snap of the new sneakers and now suddenly you feel like you need a pair too. 30 seconds ago, you weren't even thinking about it and that's the thing about Snapchat that nobody's actually talking about. See, Snapchat isn't just a scrolling app. People are on their checking in on their actual friends, the group chat, people that actually know in real life and those friends love, I mean just love sharing what they just bought. So, when your friend sends you that snap and the very next thing you see on Snapchat is an ad for the shoe brand that you have been eyeing, it almost feels like the universe is trying to tell you it's finally time to pick up a pair. On every other platform, though, your ad is competing with complete strangers. A ring camera clip that you just saw, a video of a stray cat that kind of made you cry. But on Snapchat, your ad is sitting right next to your customer's best friend, showing off that new fit that they just got the makeup haul that they just posted, the restaurant that they just went to. The friend is quietly warming up your customer's subconscious for free. So at this point, Snapchat doesn't just become another platform for impressions. It becomes the shortest path between a friend's recommendation and your customers literally hitting the Buy button. Add Snapchat to your marketing mix because that's where your new next customer is sitting.