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Why nobody books with Airbnb anymore After going public, Airbnb reached a staggering $128 billion valuation in 2021. That's an incredible number for a company that started with a few air mattresses in a San Francisco apartment. At its peak, Airbnb was worth more than Hyatt, Hilton, and Marriott combined. But since then, the story has changed. The stock has fallen by nearly a third, travelers are increasingly choosing hotels again, and cities like New York have imposed strict regulations that have dramatically reduced Airbnb listings. Even many of the platform's biggest fans aren't using it as much anymore. So what happened? Why did one of the most disruptive companies of the last decade lose so much momentum? The answer isn't what most people think. This is the rise and fall of Airbnb.