Zuckerberg offers $3

@michael_girdley

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SoundTikTok sound · original sound - Michael Girdley

Promoted product

Instagram Stories

Why it worked

The video leverages a well-known business story of a major company copying a smaller competitor's successful feature, which is a relatable and engaging narrative for many audiences. The use of historical context and clear data points on user growth makes the information compelling.

Summary

This video explains how Instagram copied Snapchat's features, starting with Poke in 2012 and then Stories in 2016. Despite initial failures, Instagram Stories eventually surpassed Snapchat in user numbers.

Structure

1Zuckerberg's $3 billion offer for Snapchat rejected
2Facebook's failed attempts to clone Snapchat
3Instagram launches Stories, a direct clone of Snapchat's feature
4Stories achieves massive user growth, eclipsing Snapchat
5Call to action to watch a full video about Snapchat

Product placement

The video discusses and shows examples of Instagram Stories, highlighting its feature set and user growth, and how it was a direct copy of Snapchat's features.

Call to action

check out the link in my bio or in the comments below

Original caption

How Instagram copied Snapchat and won

More from @michael_girdley

On-screen text

Zuckerberg offers $3 $3 Billion billion to buy Snapchat. Spiegel, in return says nah. trading some short term gain for losing my life's work. Well, it's just not worth it. Zuckerberg says cool. Well, I have an alternative to making a deal with you, I'm going to copy your entire app and launch it, and I'm going to call it Poke. launch their version of Snapchat Poke in 2012. It would flop. They would launch another clone in 2014 that would flop. The third time was the charm, TC TechCrunch Instagram launches "Stories," a Snapchatty feature for imperfect sharing and Instagram launched a basically pixel by pixel clone of Snapchat's picture sharing feature. In two months, Instagram Stories would hit over 100 million users. By 2017, it would hit over 200 million, eclipsing the size of Snapchat. I did a full video about Snapchat check out the link in my bio or in the comments below

Transcript

Zuckerberg offers $3 billion to buy Snapchat. Spiegel, in return says nah. Well, it's just not worth it. Zuckerberg says cool. Well, I have an alternative to making a deal with you, that I'm going to copy your entire app and launch it, and I'm going to call it Poke. Facebook would launch their version of Snapchat Poke in 2012. It would flop. They would launch another clone in 2014 that would flop. The third time was the charm, and Instagram launched a basically pixel by pixel clone of Snapchat's picture sharing feature. In two months, Instagram Stories would hit over 100 million users. By 2017, it would hit over 200 million, eclipsing the size of Snapchat. I did a full video about Snapchat check out the link in my bio or in the comments below