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22.1Talking HeadOther hookEcommerce
Hook
A5 TOMOE RIVER PAPER JOURNALS ARE HERE!!!
@stickyriceco
200.3K followers · usually 662 views a post
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Why it worked
The video taps into the excitement of a highly requested product restock and new release, using visually appealing product shots and clear on-screen text to convey information efficiently. The creator's enthusiasm and the mention of popular colorways likely resonated with the target audience.
Summary
The creator announces the arrival of A5 Tomoe River paper journals in four jewel colorways, including sparkly black, red, matte royal blue, and forest green. They also mention a restock of B6 journals in matcha green and pale pink, with more details available in the caption.
Structure
- 1Announcement of A5 Tomoe River Paper Journals arrival
- 2Showcasing the four jewel colorways
- 3Mentioning restock of B6 journals
Original caption
They’re finally here!!! Highly requested A5 Tomoe River Paper journals are now in our shop 💗 these A5 journals each have 512 gridded pages of 52gsm Tomoe River Paper, a thin, smooth, fountain pen friendly paper! The grids are lightly printed and are 5mm, perfect for those who have larger-than-tiny handwriting 😆 - B6 journals have also been restocked! They are slightly smaller in size compared to the A5, but have 800 pages (super chunky!) of the same 52gsm Tomoe River Paper with 5mm grids. We currently only have our two most popular colorways restocked (matcha & pale pink) but are working on more colors to come in fall! - #tomoeriverpaper #journals #fountainpen #stationery
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