HUGE SURPRISE TO ME

@stickyriceco

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SoundTikTok sound · original sound - stickyriceco

Promoted product

Tomoe River Paper Journals

Cute stickers and stationery to decorate your planner, bujo, or diary! Decoration and functional stickers, as well as washi tape, keychains, and pins are also available in our store. Exclusive monthly freebies are included in every order. We ship internationally!

3 videos

Why it worked

The video leverages a popular color trend (matcha) and a niche but highly regarded paper type (Tomoe River) to create intrigue around a physical product. The creator's personal, relatable reason for choosing the color adds authenticity, while showcasing the product's features appeals to journaling enthusiasts.

Summary

The creator reveals that the popular "matcha" colored Tomoe River paper journals were chosen simply because they liked the color. The video highlights the journals' features, including 800 pages of 5mm grid paper that lays flat and holds a lot of ink.

Structure

1Introduction of the "matcha" colored journal
2Creator's personal reason for choosing the color
3Surprise at the color's popularity

Original caption

It’s our second restock of matcha B6 chunky Tomoe River paper journals and this color is still by far the most popular! They sold out in weeks last time, and we’ve already gone through two boxes since they restocked on Tuesday!! 🍵 - We’ve just dropped off a huge batch of orders and hope they will get to you all safely and quickly 💚 thank you so much for your support!!! #tomoeriverpaper #journals #journaling

More from @stickyriceco

Product placement

Tomoe River paper notebooks: ACTS - the notebooks are shown and described as products for sale. Removing them would change the video's content. The paper itself is a component of the notebook and is described as being used for writing/drawing. Removing it would change the video's content. Matcha: merely APPEARS - it is mentioned as the inspiration for the notebook color. Removing it would not change the video's content.

On-screen text

HUGE SURPRISE TO ME TO FIND OUT THAT MATCHA IS COVER COLOUR OF THESE CHUNKY TOMOE RIVER PAPER I CHOSE THIS NOTEBOOKS BACK IN SEPTEMBER SIMPLY BECAUSE I REALLY LIKE MATCHA. IDEA THIS COLOUR POPULAR NOW. THESE NOTEBOOKS HAVE 800 PAGES OF 5 MILLIMETRE GRID PAPER DO LAY FLAT AND THESE PAGES OF INK.

Transcript

It was a huge surprise to me to find out that matcha is the cover colour of these chunky Tomoe River paper notebooks. I chose this colour when I was designing these notebooks back in September simply because I really like matcha. I had no idea this colour would be so popular now. These notebooks have 800 pages of 5 millimetre grid paper. They do lay flat and these pages hold a lot of ink.