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All breakouts
7.6Talking HeadWarning hookEntertainment
Hook
PLEASE DON'T SCROLL.
@piquetwins
53.1K followers · usually 12.7K views a post
Views
80.8K
Likes
28.3K
Comments
845
Shares
2.9K
SoundTikTok sound · Aspen
Why it worked
The creator leverages a relatable struggle (finding an audience for creative work) and a direct, emotional appeal to the viewer's empathy. The inclusion of his children adds a layer of vulnerability and a "human" element, making the request more compelling.
Summary
The creator, Jason Piquette, is a folk artist struggling to find an audience for his music. He asks viewers to take a few minutes to listen to his song "Aspen" and interact with it to help him find listeners, stating it would mean the world to him.
Structure
- 1Request to not scroll
- 2Explain struggle finding audience
- 3Ask for a few minutes to listen
- 4Request interaction to find listeners
- 5Express gratitude
Call to action
SO IF YOU
A COUPLE MINUTES
AND LISTEN TO
SEE IF THEY'RE
OR JUST INTERACT
WITH THEM TO
FIND OTHER PEOPLE
WHO MIGHT LIKE THEM,
THAT WOULD MEAN
THE WORLD TO ME.
On-screen text
PLEASE DON'T SCROLL.
I know you might be busy,
but I've been really struggling,
an audience for
MY MUSIC.
SO IF YOU
A COUPLE MINUTES
AND LISTEN TO
SEE IF THEY'RE
OR JUST INTERACT
WITH THEM TO
FIND OTHER PEOPLE
WHO MIGHT LIKE THEM,
THAT WOULD MEAN
THE WORLD TO ME.
UM, SO, YEAH.
THANK YOU SO
GREAT REST OF
Original caption
If you stayed thank you so much 🥹 this song is called “Aspen” and it’s out everywhere you listen to music! My names Jason Piquette, I’m a folk artist based in NC and I want to invlove my kids in my dreams even when they’re little, so they know they can chase theirs too 🫶 #indiefolkpop #newartist #newsong #dadlife #cutebabies
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