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All breakouts
4.6Talking HeadWarning hookEntertainment
Hook
PLEASE DON'T SCROLL.
@piquetwins
65.5K followers · usually 21.8K views a post
Views
98.7K
Likes
34.2K
Comments
1.3K
Shares
3.4K
Why it worked
The creator leverages a relatable personal struggle (finding an audience for music) and combines it with heartwarming visuals of his children and a serene natural setting. The direct ask to listen, coupled with the song's lyrics appearing on screen, creates an emotional connection and encourages engagement without being overly promotional.
Summary
A musician, Jason Piquette, shares his struggle to find an audience for his music and asks viewers to listen to his songs. The video features his children and a deer, set to one of his songs.
Structure
- 1Creator asks viewers not to scroll.
- 2Creator explains struggle to find music audience.
- 3Creator asks viewers to listen to his songs.
- 4Video shows children and a deer, with song lyrics displayed.
Original caption
If you stayed, thank you so much 🥹 my names Jason Piquette, I’m a folk artist and I write songs from my soul, I hope that comes across when you listen 🫶 the song playing is called “From the Ground” and it’s out everywhere! Don’t you think it’d be a great first dance wedding song?? :) I also have a bunch of other songs you’ll love if you like this one! #indiefolk #newartist #newmusic #twins #dadlife
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