PLEASE DON'T SCROLL.

@piquetwins

65.5K followers · usually 21.8K views a post

Views

833.0K

Likes

209.7K

Comments

9.8K

Shares

13.9K

SoundTikTok sound · Aspen

Promoted product

Jason Piquette

Listen to music by Jason Piquette on Apple Music.

2 videos

Why it worked

The creator uses a heartwarming visual of his children and a direct, vulnerable appeal to the audience, making the request for engagement feel personal and relatable. The inclusion of song details and the clear call to action to listen and interact makes it easy for viewers to support the artist.

Summary

A father shares a video of his children while asking viewers to listen to his music and interact with it to help him find an audience. He emphasizes that any support would mean the world to him and that he wants to show his children to always chase their dreams.

Structure

1Direct appeal to the viewer
2Explains struggle to find an audience for music
3Asks for listener engagement
4Shows children and links music to chasing dreams

Original caption

this might be the cutest vid I’ve ever taken so I wish I wasn’t yapping 😂 thanks so much if you stayed though, my music is out everywhere 🫶 hope some of you invite these songs into your lives 🥹 I’m involving my babies in these cuz I want to show them that they should always chase their dreams 🫶 #indiefolkpop #newartist #newsong #dadlife #twins

More from @piquetwins

Product placement

Jason Piquette (artist): ACTS - his music is being promoted and is available on Spotify, Apple Music, etc. Removing this would change the video's purpose. Aspen (song): ACTS - it is the specific song being promoted. Removing this would change the video's purpose. Spotify (platform): APPEARS - it is mentioned as a place to listen to the music. Removing it would not change what happens in the video. Apple Music (platform): APPEARS - it is mentioned as a place to listen to the music. Removing it would not change what happens in the video.

Call to action

take a listen

On-screen text

PLEASE DON'T SCROLL. I KNOW YOU BUT I'VE BEEN REALLY STRUGGLING, AN AUDIENCE FOR MY MUSIC. SO IF YOU A COUPLE MINUTES MY SONGS, THINK, OR JUST INTERACT HELP FIND OTHER PEOPLE WHO MIGHT LIKE THEM. THAT WOULD MEAN THE WORLD TO ME. "I'm beautiful" SHE SAID I'M SO BEAUTIFUL, RIGHT? SO, YEAH, TAKE A LISTEN WHATEVER ROAD WE'RE ON, OH IT DON'T MATTER SONG: Aspen ARTIST: Jason Piquette (out on Spotify, Apple Music, etc) WHO WE SEE OR WHERE WE GO OR WHAT WE DO AS LONG AS I GOT YOU

Transcript

I know you might be busy but I've been really struggling, an audience for my music. So if you could take a couple minutes to listen to my songs, think, or just interact and help find other people who might like them. That would mean the world to me. She said I'm beautiful, so beautiful, right? So, yeah, take a listen. Whatever road we're on, oh, it don't matter. Who we see or where we go or what we do. As long as I got you.