PLEASE DON'T SCROLL.

@piquetwins

53.1K followers · usually 12.7K views a post

Views

269.8K

Likes

80.5K

Comments

5.3K

Shares

13.0K

SoundTikTok sound · original sound - piquetwins

Promoted product

Jason Piquette

Listen to music by Jason Piquette on Apple Music.

2 videos

Why it worked

The creator leveraged a vulnerable and relatable plea, combined with the endearing presence of a child, to capture viewer attention and encourage engagement with his music. The emotional appeal and the "native mention" of the song within a personal story likely resonated with the audience.

Summary

A father shares a personal plea for viewers to listen to his song, "Glue," by Jason Piquette, highlighting his struggle to find an audience for his music. The video features lyrics from the song as a child walks down a path, emphasizing the emotional connection the artist hopes to create with listeners.

Structure

1Personal plea to not scroll
2Artist's struggle to find an audience
3Request to listen to his song "Glue"
4Showcasing lyrics and a child walking

Original caption

thanks so much if you stayed 🥹 my names Jason Piquette, I’m a folk artist and I write songs from my soul! I hope that comes across when you listen and it’s my dream that people start inviting these songs into their lives 🫶 this song is called glue, and it’s out everywhere you listen to music :) #indiefolkpop #lovesong #newartist #dadlife #naturetok

More from @piquetwins

Product placement

Rhythm Classics (appears - logo on hat, does not affect video content) Jason Piquette (acts - is the artist of the song being promoted, removing him would change the video content)

Call to action

listen here ☺️👇@jasonpiquettemusic

On-screen text

this song: glue artist: jason piquette (out on all platforms) 🫶 as we navigate the mountain range we'll weather storms and dance when it rains if the pain pulls my heart away from you honey would you be my glue

Transcript

I know you might be busy, I've been really struggling, trying to find my music. So if you don't mind taking a couple minutes to listen to my songs, see what you or just interact with them to help find other like them, that would mean the world to me. Um, so, yeah, they're out everywhere you listen to music. Take a quick listen here too, as we navigate the mountain range we'll weather storms and dance when it rains if the pain pulls my heart away from you honey would you be my glue