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9.8Talking HeadDirect Question hookLifestyle
Hook
Should I have gone dark?!!
@jocelynmeiere
3.1M followers · usually 158.6K views a post
Views
1.6M
Likes
125.0K
Comments
589
Shares
2.2K
Why it worked
The creator uses a popular hairstyle trend (the bob) and a common concern (hair thinning) to create relatable content. The quick cuts and engaging poses keep the viewer's attention.
Summary
The creator shows off her bob haircut, first from the front and then by parting her hair to reveal her scalp. She then styles her hair and poses, looking at the camera.
Structure
- 1Show bob haircut from front
- 2Part hair to show scalp
- 3Style hair
- 4Pose and look at camera
On-screen text
Should I have gone dark?!!
Original caption
Should I have gone dark?!! #bob #bobgirl
More from @jocelynmeiere
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