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9.6Talking HeadOther hookLifestyle
Hook
it's bob szn
@ashleyseamour
1.9M followers · usually 57.0K views a post
Views
538.2K
Likes
35.1K
Comments
126
Shares
1.5K
View velocity
+207.3K views over 27.4d · ~7.6K/day · 5 observations
Why it worked
The video taps into a popular trend (bob haircuts) and uses a recognizable cultural reference (Taylor Swift song) to create relatable and shareable content. The creator's playful delivery and visual transformation make it engaging.
Summary
The creator shows off her new bob haircut, referencing Taylor Swift's song "Look What You Made Me Do" to signify a change. She playfully implies this new hairstyle is a significant transformation.
Structure
- 1Introduction of "bob szn"
- 2Creator shows off new bob haircut
- 3Reference to Taylor Swift's song
- 4Playful implication of transformation
On-screen text
it's bob szn
Transcript
I'm sorry, the old Taylor can't come to the phone right now... Why? Because she's dead. Look what you made me do. Look what you made me do.
Original caption
Summer coming to an end = bob season I don’t make the rules @Mia Santiago #hairtok #haircut #bob #bobhaircut #shorthair
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