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The question I get at least once a week... "You really don't do women's hair anymore?"
@remichanel.stylez
3.4K followers · usually 4.4K views a post
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505.4K
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27.5K
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Why it worked
The video likely performed well due to its relatable content for those in the hair industry, addressing a common question and showcasing a specific skill. The creator's explanation of niche specialization also provides valuable insight for entrepreneurs.
Summary
The video shows a person braiding hair, with text overlay discussing the common question of whether they still do women's hair. The creator explains their shift in focus to men's hair braiding, emphasizing the importance of choosing a niche.
Structure
- 1Introduction of the common question about not doing women's hair.
- 2Demonstration of hair braiding techniques.
- 3Explanation of the creator's career shift and focus on men's hair.
- 4Emphasis on the benefits of specializing in a niche.
- 5Reiteration that despite specialization, some still try to book women's appointments.
Product placement
The video shows the process of braiding hair, implying the service offered by the creator. The creator's bio link is provided, which likely leads to their services or booking information.
On-screen text
The question I get at least once a week... "You really don't do women's hair anymore?"
Original caption
I never planned to become “the men’s braider.” When I first started, I thought women’s braids were the direction my career would take. But the more experience I gained, the more I realized my passion and my strengths were somewhere else. Choosing a niche wasn’t about turning clients away. It was about becoming known for one thing and doing it exceptionally well. (Although every now and then, somebody still tries to tempt me with a women’s appointment. 😂 Nice try.) #houstonstitchbraids #menstitchbraidshouston #menbraidshouston #houstonmenbraids #houstoncornrows
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