#KraftPartner

@paigeejenna

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SoundTikTok sound · original sound - paigeejenna

Promoted product

Kraft Mac & Cheese Restaurant Edition

4 videos2 creators

Why it worked

The video effectively integrates a sponsored product into a relatable social scenario (girls' night), showcasing its ease of use and appealing taste. The creator's genuine enthusiasm and the visually appealing presentation of the food likely contributed to its success.

Summary

The creator prepares Kraft Mac & Cheese Restaurant Edition Parmesan Pesto for a girls' night in, showcasing the dish alongside bruschetta and a mocktail. She highlights the ease of preparation and the delicious flavor, encouraging viewers to try it.

Structure

1Introducing Kraft Mac & Cheese Restaurant Edition
2Preparing the Parmesan Pesto pasta
3Adding finishing touches like olive oil and chili flakes
4Serving the meal and enjoying it

Original caption

#KraftPartner girls night 🤝 @kraftmacandcheese New Restaurant Edition Parmesan Pesto - the perfect, most flavorful spread compete with a fresh basil taste #girlsnight #easydinner

More from @paigeejenna

Product placement

Kraft Mac & Cheese Restaurant Edition (ACTS - used to make a meal, result is shown and eaten, creator speaks about its quality and flavor. Removing it would change the video). #KraftPartner (APPEARS - hashtag indicating partnership, does not change video content).

Call to action

Try Kraft Mac & Cheese Restaurant Edition all 3 flavors in stores now

On-screen text

#KraftPartner Cheesee Restaurant Edition Kraft Mac & Cheese Restaurant Edition Parmesan Pesto Parmesan Pesto this pasta shape is so fun this pasta shape is so fun Try Kraft Mac & Cheese Restaurant Edition all 3 flavors in stores now Back soon!

Transcript

Restaurant Edition Kraft Mac & Cheese Restaurant Edition Parmesan Pesto Parmesan Pesto I'm just so impressed by the quality and the flavor they're so easy and all that you need for a main course so today we're doing the Parmesan Pesto my girls are coming over tonight to catch up on some shows that we've been watching so let's prep and get some dinner ready for everyone we have our bruschetta, our strawberry basil mocktail, and then our main course the gorgeous Kraft Mac & Cheese Parmesan Pesto let's get our Gemelli pasta cooking butter, milk, our herby pesto and parmesan sauce this pasta shape is so fun just gonna drizzle it with a little extra olive oil and some red chili flakes little spice how gorgeous so delicious they're honestly never gonna believe that that is from Kraft Mac & Cheese and now after this bite mmm and now after this bite we're ready for girls night ingredients tastes so fresh and the flavor is amazing Try Kraft Mac & Cheese Restaurant Edition all 3 flavors in stores now Back soon!