#KraftPartner If you need an easy

@proteinsnackqueen

476.2K followers · usually 5.4K views a post

Views

10.8M

Likes

9.7K

Comments

85

Shares

899

SoundTikTok sound · original sound - proteinsnackqueen

Promoted product

Kraft Mac & Cheese PowerMac

Kraft Power Mac Macaroni & Cheese 7.25 OZ

4 videos4 creators

Why it worked

The video effectively combines a popular comfort food with a health-conscious angle (high protein/fiber), making it appealing to a broad audience. The creator's personal touch in enhancing the dish with additional ingredients adds value and relatability, while the clear call to action drives purchase intent.

Summary

The creator demonstrates how to prepare Kraft Mac & Cheese PowerMac, highlighting its high protein and fiber content. She enhances the dish with chicken, jalapeños, and turkey bacon to create a "jalapeño popper-inspired" meal, emphasizing its convenience and nutritional benefits.

Structure

1Introduction to the product and its benefits
2Preparation of the Mac & Cheese
3Adding extra ingredients for flavor and protein
4

Original caption

#KraftPartner I love finding convenient staples that are protein-packed, like the new @kraftmacandcheese PowerMac, which packs 17g of protein and 6g of fiber per box. This easy meal is great on its own, but true to my Protein Snack Queen nature, I decided to dress it up with some easy rotisserie chicken, chopped jalapeños and crispy turkey bacon to give it a jalapeno popper-inspired twist that packs over 30g of protein! I say it often, but let me say it again: mindful eating shouldn't mean giving up comfort foods you love! At least not if you're following me! :) Grab the new Kraft Mac & Cheese PowerMac in Original or White Cheddar, now available in stores! #PowerMac #HighProteinMeals

More from @proteinsnackqueen

Product placement

Kraft Mac & Cheese PowerMac ACTS - it is prepared and eaten as a meal, and its nutritional information (17g protein, 6g fiber) is highlighted. Removing it would change the video's content and purpose. Kraft Mac & Cheese APPEARS as a brand logo on the box, but this is incidental to the product being used. Removing the logo would not change the video's content.

Call to action

Buy Kraft Mac & Cheese PowerMac in stores now!

On-screen text

#KraftPartner If you need an easy high protein dinner try this chicken halapeno inspired Mac & Cheese using Kraft Mac & Cheese's new PowerMac Yeah our beloved craft mac and cheese got a protein upgrade and I'm so here for it and I'm so here for it cheddar cheesey recipe With 17g of protein coming from the Mac & Cheese alone and 6g of fiber to keep you satisfied because let's be real getting enough protein when you're short on time is hard and always making meals from scratch is unrealistic Buy Kraft Mac & Cheese PowerMac in stores now! Buy Kraft Mac & Cheese PowerMac in stores now! cheddar flavors in stores now Such a quick and convenient high protein dinner

Transcript

If you need an easy high protein dinner try this chicken jalapeno inspired Mac & Cheese using Kraft Mac & Cheese's new PowerMac. Yeah our beloved craft mac and cheese got a protein upgrade and I'm so here for it and I'm so here for it cheddar cheesey recipe. With 17g of protein coming from the Mac & Cheese alone and 6g of fiber to keep you satisfied because let's be real getting enough protein when you're short on time is hard and always making meals from scratch is unrealistic. Buy Kraft Mac & Cheese PowerMac in stores now! Buy Kraft Mac & Cheese PowerMac in stores now! cheddar flavors in stores now. Such a quick and convenient high protein dinner.