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@maybefeelgood

21.7K followers · usually 3.4K views a post

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SoundTikTok sound · La Mañana Café

Promoted product

Strava

Why it worked

The video uses a popular fitness tracking app (Strava) to display metrics, which is a common and relatable element for fitness enthusiasts. The short, visually appealing format and the focus on a personal achievement likely resonated with viewers.

Summary

A female swimmer prepares for a swim, putting on her cap and goggles. The video displays her swimming metrics from Strava, showing a completed 2000m swim in 45 minutes and 22 seconds.

Structure

1Swimmer preparing by putting on cap and goggles
2Strava metrics displayed for 0m distance
3Swimmer completes 2000m swim
4Strava metrics updated to show 2000m distance and time
5Swimmer adjusts goggles and cap

Product placement

STRAVA: it ACTS as a platform to track and display swimming metrics like distance, time, and pace. Removing it would change the displayed information. arena: it APPEARS as a logo on the swimsuit. Removing it would not change what happens in the video.