Why it worked
The video likely resonated due to its relatable "get ready with me" format, contrasting two popular aesthetics ('swim girl' vs. 'clean girl'), and showcasing a common post-activity routine.
Summary
The video shows a woman in a locker room, transitioning from a "swim girl" aesthetic to a "clean girl" aesthetic by applying skincare products and doing her hair. The video contrasts the two styles and implies a routine after swimming.
Structure
- 1Transition from swim to clean girl aesthetic
- 2Applying skincare products
- 3Doing hair
- 4Final look reveal
Product placement
Holosport (discount code MAYBEFEELGOOD) - appears to be a sports or wellness brand, likely selling swimwear or related accessories, as indicated by the context of "postswim" and the discount code. It merely appears as a promotional offer in the bio.
Epycure (discount code MARG20) - appears to be a beauty or skincare brand, as indicated by the context of "skincare" and "skincareroutine", and the discount code. It merely appears as a promotional offer in the bio.
On-screen text
Swim girl or Clean girl
🏊🏻♀️ or 💅
#postswim #swimgirl #routine #skincare #skincareroutine