Why it worked
This video likely performed well due to its relatable content for swimmers and fitness enthusiasts, showcasing a common activity with integrated tracking data that resonates with the target audience.
Summary
A woman in a swimsuit stands in front of what appears to be a pool changing room, checking her watch. The video shows a timer and distance tracker, presumably from a fitness app, with the Strava logo visible.
Structure
- 1Woman in swimsuit by pool changing room
- 2Checking watch and fitness tracker
- 3Strava logo displayed
- 4Woman poses and moves slightly
Product placement
STRAVA: it APPEARS as a watermark on the screen, and removing it would not change what happens in the video.
On-screen text
Distance
0 m
Temps
0min 0s
Allure
0:00 / 0m
STRAVA