Why it worked
The video demonstrates the native photo editing capabilities of an iPhone, which is a widely used product. The visual demonstration of applying various adjustments to enhance a photo, especially during sunset, appeals to users looking to improve their mobile photography.
Summary
The video shows a person taking a photo with an iPhone XS and then editing it using various filters and adjustments within the phone's native photo editing app. The edits include adjusting exposure, brilliance, highlights, shadows, contrast, brightness, black point, saturation, vibrancy, warmth, tint, sharpness, definition, and vignette.