Back to school is here

@ravenelysetv

2.4M followers · usually 200.7K views a post

Views

26.0M

Likes

22.9K

Comments

169

Shares

456

SoundTikTok sound · original sound - ravenelysetv

Promoted product

Walmart

Walmart - Save Money. Live Better.

40 videos34 creators

Why it worked

The video leverages a relatable back-to-school theme and a "room makeover" format, appealing to parents and students. The "paid partnership" disclosure and the creator's enthusiastic presentation of curated items from a well-known retailer like Walmart create a soft sell that feels aspirational and helpful.

Summary

The creator is setting up a new desk for her daughter, who is starting fifth grade. She showcases various school supplies and desk accessories purchased from Walmart, emphasizing the importance of a prepared and fresh learning environment for her daughter.

Structure

1Introduction to daughter starting fifth grade and need for desk refresh
2Setting up the new desk with supplies
3Showcasing specific cute stationery items
4

Original caption

My baby is starting fifth grade, so naturally her desk setup needed a refresh! #walmartpartner @Walmart

More from @ravenelysetv

Product placement

Walmart (a retail store that sells a wide variety of goods, including school supplies and home goods) ACTS - the creator is shopping for and showcasing items from Walmart for her daughter's desk setup. Removing it would change the context of the shopping and setup process.

Call to action

Shop all things back to school at Walmart

On-screen text

@Walmart

Transcript

Back to school is here and my daughter Zaiyah is starting fifth grade. And I want my girl to feel fresh, prepared and ready to learn. She's getting a new desk setup, complete with everything she needs to get straight A's. Tech updates, tons of cute stationery, even a butter pencil case. And look at this stick of butter eraser and butter sticky notes. So cute. Zaiyah is gonna love this. Now her desk setup is complete and ready for homework. Hey, hey, hey. Shop all things back to school at Walmart.