when he starts fading so

@lizzramsay

11.2K followers · usually 8.4K views a post

Views

7.5K

Likes

301

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0

Shares

5

SoundTikTok sound · original sound - housepulse0

Promoted product

Aesop

2 videos2 creators

Why it worked

The video likely resonated due to its relatable premise of relationship insecurity and the humorous, yet aspirational, 'big 3' self-care routine. The use of a recognizable, aesthetically pleasing brand like Aesop adds to the aspirational quality, while the 'native mention' format makes it feel authentic rather than overtly promotional.

Summary

The creator holds up several Aesop products, listing them as her 'big 3' self-care activities when a relationship starts to fade. These include a fresh mani pedi, post-pilates, and a thirst trap, all presented with a touch of humor and personal flair.

Structure

1Creator introduces the concept of relationship fading.
2Creator reveals her 'big 3' self-care activities.
3Creator shows Aesop products as part of these activities.
4Creator lists specific activities: mani pedi, pilates, thirst trap.

Original caption

real #lol

More from @lizzramsay

Product placement

Aesop (skincare brand) - ACTS: The creator holds up and shows several Aesop products, implying they are used for self-care routines. Removing them would change the visual focus of the video. Aesop Hand Cream (various scents) - ACTS: The creator holds up and shows several Aesop hand cream tubes, implying they are used for self-care routines. Removing them would change the visual focus of the video.