Why it worked
The video provides a comprehensive and aesthetically pleasing "get ready with me" routine, showcasing popular grooming products in a relatable way. The use of multiple well-known brands and the creator's clear demonstration of each step likely contributed to its appeal.
Summary
A man goes through his grooming routine to get ready for a date, including showering, shaving, skincare, and dressing. He uses various products from brands like Aesop, Oral-B, La Roche-Posay, and SkinCeuticals.
Structure
- 1Showering and shaving
- 2Skincare routine
- 3Dental hygiene
- 4Dressing and accessorizing
Product placement
Aesop Body Wash (acts - used for washing body, removing it would change the video)
Aesop Deodorant (acts - used for deodorant application, removing it would change the video)
Oral-B electric toothbrush (acts - used for brushing teeth, removing it would change the video)
Aesop Toothpaste (acts - used for brushing teeth, removing it would change the video)
Smart Floss (acts - used for flossing, removing it would change the video)
La Roche-Posay Thermal Spring Water (acts - used as a facial mist, removing it would change the video)
SkinCeuticals Hydrating B5 Gel (acts - used as a facial serum, removing it would change the video)
Cartier Santos watch (appears - worn on wrist, removing it would not change the video)