@nycacc — 7x breakout

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Luna likes to sit by her picture to let adopters to know that she's not a catfish

@nycacc

220.4K followers · usually 7.5K views a post

Views

52.8K

Likes

8.6K

Comments

736

Why it worked

The video uses a relatable and slightly humorous approach to highlight an adoptable animal's plight, tugging at heartstrings by personifying the cat's feelings about her long wait for a home.

Summary

The video shows a cat named Luna at the Queens Animal Care Center, highlighting that she has been waiting for adoption for over 50 days with zero applications. It encourages viewers to meet Luna at the shelter.

Structure

1Introduction of Luna and her picture
2Luna's contemplation about needing a new picture
3The reason for needing a new picture: long wait time with no applications
4Call to action to meet Luna at Queens ACC

Product placement

Queens ACC: This is an animal shelter where Luna is housed and available for adoption. It ACTS as the location for the cat, and removing it would change the context of the video. It is incidental because the video is about the cat, not the shelter itself.

Call to action

Meet Luna at Queens ACC!

On-screen text

Luna likes to sit by her picture to let adopters to know that she's not a catfish But she's wondering if she needs a new picture... since it's been over 50 days and she still has 0 applications 🥺 Meet Luna at Queens ACC!

Original caption

Luna (251947) is adoptable at Queens ACC! https://nycacc.app/#/browse/251947 Luna is a sweet, sensitive girl who loves gentle cheek rubs, soft voices, and taking life one step at a time. Once she feels safe, she's affectionate, leans in for pets, and happily soaks up attention. Like the moon she's named after, Luna may take a little time to shine, but when she does, she's impossible not to love. All she's hoping for is a calm, adult only home where she can be the center of someone's world. #nycacc #boroughbred #QueenACC