salespeople are also...

@mckenah.east

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Selling · Course / Info

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http://stan.store/mckenaheast ↗

Why it worked

The video leverages a relatable and surprising comparison between sales and therapy, framing sales skills as universally applicable. The "native mention" of the creator's own link in bio suggests they are offering further resources or services related to this topic, tapping into the audience's interest without an overt sales pitch.

Summary

The creator explains that salespeople possess transferable skills that can easily lead them into other careers, particularly that of a therapist. They highlight that the questioning techniques used in sales to uncover pain points are similar to those used in therapy, with the main difference being the need for confidentiality in therapy.

Structure

1Salespeople can pivot into other careers.
2Therapy is a potential career path for salespeople.
3Salespeople already use therapeutic questioning techniques.
4The main difference is confidentiality.

Product placement

The creator's bio link is to their Stan store, which is likely where they offer courses or services related to career pivoting or sales skills.

On-screen text

salespeople are also...

Original caption

discovery questions and digging into the pain is a skill set that translates in many careers! #salesperson #salescareer #salestips

More from @mckenah.east

Their other posts in the index, biggest breakout first.

Transcript

I was thinking about careers as salespeople could so easily pivot into outside of like the obvious like account management and in my top three would be becoming a therapist. And every B2B salesperson is going to know what I mean because you already are. You're asking them questions to get them to see it more. You're asking who else is involved, what else have you tried to do to fix this? It's all the same questions that a therapist would ask you. The big difference is this time you just gotta keep it confidential, which might be harder said than done.