Loading video…
All breakouts
15.6Talking HeadDirect Question hookLifestyle
Hook
DID YOU KNOW THIS ICONIC HQ IS IN SOUTH JERSEY?
@travelingwithcva
284.5K followers · usually 2.4K views a post
Views
36.0K
Likes
2.3K
Comments
16
Shares
55
Promoted product
The Campbell's Company
Why it worked
The video leverages a personal connection to the location and a "full-circle" narrative, making the tour relatable and engaging. It effectively showcases the breadth of Campbell's brands and uses visually appealing food content to create interest.
Summary
The video showcases a tour of The Campbell's Company headquarters in Camden, NJ, highlighting its growth and diverse portfolio of 16 food and snack brands. It features various aspects of the campus, including a chef-created menu inspired by Campbell's brands and a question to the audience about which food item they would try first.
Structure
- 1Introduction to Campbell's HQ in South Jersey
- 2Highlighting the company's growth and brand portfolio
- 3Showcasing campus amenities and a special lunch menu
- 4Interactive question about food preferences
- 5
Original caption
Did you know @Campbells HQ ‘s headquarters is right here in South Jersey? #CampbellsPartner It was such a full-circle moment getting invited back to my last corporate job and seeing how much has changed since 2019. I also had no idea how much The Campbell’s Company has grown since I worked here. Today, their portfolio includes 16 iconic brands, including Campbell’s, Rao’s, Pepperidge Farm, Goldfish, Cape Cod, and more. Some of my favorites from lunch: 🍕 Flatbread topped with @Cape Cod Chips Lemon Herb Butter chips 🥗 Summer Panzanella Salad with @Pepperidge Farm cheese croutons 🍝 Casarecce with fennel chicken, parmesan & @Rao’s Homemade pasta 🥒 Late July Lemonade Pickle tortilla chips with pickle de gallo 🍎 Maggie’s Apple Pie cookies à la mode (my favorite dessert!) or those strawberry shortcake @goldfishsmiles 📍 Campbell’s HQ 1 Campbell Place, Camden NJ Which @Campbell’s Soupbrand is your favorite? 👇 #southjersey #njfoodie #recipeinspo #campbellsHQ
More from @travelingwithcva
More breakout videos from this creator.
