@Maybelline NY @rimmellondonus @rimmellondon @essence.cosmetics @Physicians Form — slide 1 of 8

1/8

Open on TikTok

53.5Silent UGCOther hookLifestyle

Hook

Drugstore makeup

@sherdqz

5.4K followers · usually 2.7K views a post

Views

140.3K

Likes

8.3K

Comments

17

Shares

127

SoundTikTok sound · original sound - tylerchristianisontiktok

Promoted product

Maybelline Super Stay 24H Skin Tint

Why it worked

The video leverages the popular 'drugstore beauty' trend by showcasing affordable yet effective makeup products. The creator's personal endorsements and specific product details, combined with clear visuals of the items, create a relatable and trustworthy recommendation for viewers seeking budget-friendly beauty options.

Summary

The creator showcases a selection of drugstore makeup products that they highly recommend. The video highlights various items including foundation, concealer, blush, lip liners, bronzer, and lip treatments, detailing their personal favorite aspects and benefits.

Structure

1Introduction to drugstore makeup recommendations
2Showcasing Maybelline Super Stay foundation and concealer
3Highlighting Covergirl blush and L'Oreal lip liners
4Featuring Physicians Formula bronzer

Original caption

@Maybelline NY @rimmellondonus @rimmellondon @essence.cosmetics @Physicians Formula @loréal paris usa @COVERGIRL . Drugstore girlies, WE UP 😂😂. . . . . . . #drugstoremakeup #affordablemakeup #drugstoremakeupmusthaves #affordable #savingmoney

More from @sherdqz

Product placement

Maybelline Super Stay 24H Skin Tint: ACTS - used to demonstrate makeup coverage and finish. Removing it would change the video's focus on makeup products. Maybelline Super Stay 24H Skin Tint Concealer: ACTS - used to demonstrate makeup coverage. Removing it would change the video's focus on makeup products. Covergirl TruBlend Skin Enhancer Baked Luminous Blush: ACTS - used to demonstrate makeup color and finish. Removing it would change the video's focus on makeup products. L'Oreal Paris Blurfiller Blurring Lip Contour: ACTS - used to demonstrate lip liner shades and application. Removing it would change the video's focus on makeup products. L'Oreal Paris Lasting Finish Lip Liner: ACTS - used to demonstrate lip liner shades. Removing it would change the video's focus on makeup products. Physicians Formula Butter Bronzer: ACTS - used to demonstrate bronzer shade and finish. Removing it would change the video's focus on makeup products. Essence Super Peptide Glycolic Lip Treatment: ACTS - used to demonstrate lip product benefits. Removing it would change the video's focus on makeup products. Maybelline: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video. Rimmel London: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video. Essence Cosmetics: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video. Physicians Formula: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video. L'Oreal Paris: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video. Covergirl: APPEARS - Brand logo on product packaging. Removing it would not change what happens in the video.

On-screen text

Drugstore makeup that's actually worth it -my absolute favourite -buildable -doesn't break me out (Acne prone) -doesn't feel heavy a little goes a long way - full coverage - super pigmented - doesn't break me out - hourglass dupe - these are the best "Your lips but better" liners - my fav shades are: brown caramel mocha mousse - my fav shades are: cappuccino brownie pie - I've been using this since highschool 🤓 - comes in a matte version too - rhode dupes - price can't be beat!

The comments I’m reading over the “WICKER” trailer have me in TEARSSS. This is l