essence

@sherdqz

5.4K followers · usually 2.7K views a post

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SoundTikTok sound · original sound - ellzlyrics

Promoted product

essence

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

7 videos6 creators

Why it worked

The post effectively leverages the appeal of affordable, high-quality drugstore makeup, a popular niche on TikTok. It uses direct comparisons to trending products and highlights specific product features and benefits, making the content relatable and informative for makeup enthusiasts.

Summary

This photo post showcases new drugstore makeup products from the brand Essence. It highlights various items like lip treatments, bronzers, and face palettes, emphasizing their affordability and quality. The creator also makes comparisons to other popular brands and shares personal opinions on the products.

Structure

1Introduction to Essence drugstore makeup
2Showcasing new lip products and comparing them to Rhode
3Highlighting a 'bronzed goddess' vibe with a balm

Original caption

@essence cosmetics @essence.cosmetics one of my fav drugstore brands because of the price point and quality 😮‍💨🙌🫶🏼. @Shoppers Drug Mart . . . . . . . . . #essencecosmetics #drugstoremakeup #affordablemakeup #makeup #drugstoremakeupmusthaves

More from @sherdqz

Product placement

Essence (brand): appears as a watermark on the display stand and on individual products. Removing it would not change what happens in the video. Essence (brand): appears on multiple products, including lip tints, lip treatments, face palettes, and balms. These products are the subject of the video, and their appearance is essential to the content. Removing them would fundamentally change the video. Shoppers Drug Mart (store): appears as a watermark on the display stand. Removing it would not change what happens in the video.

On-screen text

essence New drugstore makeup: Essence New shades 🥺 Rhode dupe!! super peptide glossy lip treatment PEPTIDE LIP $5.99 aqua jelly colour changing lipstick juicy bomb shiny This on your collarbones Bronzed goddess vibes ✨ BALM OF SUNSHINE FACE & BODY glow balm Who remembers when kabuki brushes ruled the makeup world? 🤣 KABUKI BUFFER BRUSH $8.99 EYESHADOW $6.99 Similar to Nyx lip IV! LIP TINT $5.99 No need to dig your finger inside!! It spins the product up GLOWcerin glycerin lip treatment LIP TREATMENT $8.99 RADIANT LIGHT FACE PALETTE All this for $10.99?! 🥹 SUN CLUB MATTE BRONZER PALETTE For my matte lovers!!