I don't trust influencers because they always have new expensive favorites...

@laviniarusanda

490.1K followers · usually 10.1K views a post

Views

911.3K

Likes

47.1K

Comments

507

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277

SoundTikTok sound · original sound - crdllll

View velocity

+108.5K views over 14.4d · ~7.6K/day · 13 observations

Promoted product

Wet n Wild Foundation

Beauty and Makeup Products

Why it worked

The video taps into a common sentiment of distrust towards influencers promoting expensive products, offering an accessible and relatable alternative with affordable drugstore makeup. The clear, step-by-step demonstration of each product's application, coupled with the low price points, makes it highly shareable and engaging.

Summary

The creator demonstrates a full face of makeup using affordable drugstore products, contrasting with expensive influencer favorites. She applies foundation, concealer, bronzer, blush, highlighter, lip liner, lip gloss, and setting spray, highlighting the low cost of each item.

Structure

1Introduction: Skepticism of influencers and expensive makeup
2Applying foundation
3Applying concealer
4Applying bronzer
5

Original caption

A drugstore girly at heart since day 1 yt days🥺💄🤗 @wetnwildbeauty @Milani Cosmetics @Makeup Revolution @L’Oréal Paris @Maybelline NY @NYX Cosmetics Canada #realskintexture #makeuptutorial #acnemakeup #beautytips #drugstoremakeup

More from @laviniarusanda

Product placement

Wet n Wild Foundation (acts: used to apply foundation to face, visible result of makeup application, removing it would change the video) Milani Cosmetics (appears: logo on product, removing it would not change the video) Makeup Revolution (appears: logo on product, removing it would not change the video) L'Oréal Paris (appears: logo on product, removing it would not change the video) Maybelline NY (appears: logo on product, removing it would not change the video) NYX Cosmetics Canada (appears: logo on product, removing it would not change the video) Wet n Wild concealer (acts: used to apply concealer to face, visible result of makeup application, removing it would change the video) Drugstore bronzer (acts: used to apply bronzer to face, visible result of makeup application, removing it would change the video) Drugstore blush (acts: used to apply blush to face, visible result of makeup application, removing it would change the video) Drugstore powder (acts: used to apply powder to face, visible result of makeup application, removing it would change the video) Drugstore highlighter (acts: used to apply highlighter to face, visible result of makeup application, removing it would change the video) Drugstore lip liner (acts: used to apply lip liner to lips, visible result of makeup application, removing it would change the video) Drugstore lip gloss (acts: used to apply lip gloss to lips, visible result of makeup application, removing it would change the video) Drugstore setting spray (acts: used to spray on face, visible result of makeup setting, removing it would change the video)

On-screen text

I don't trust influencers because they always have new expensive favorites... Me and my $7 foundation since 2016 Me and my $12 concealer Me and my $20 bronzer Me and my $20 blush Me and my $15 powder Me and my $20 bronzer Me and my $20 blush Me and my $15 highlighter Me and my $10 lip liner Me and my $12 gloss Me and my $16 setting spray

Transcript

Me and my $7 foundation since 2016 Me and my $12 concealer Me and my $20 bronzer Me and my $20 blush Me and my $15 powder Me and my $20 bronzer Me and my $20 blush Me and my $15 highlighter Me and my $10 lip liner Me and my $12 gloss Me and my $16 setting spray