HOW is this possible?!

@thespencerhedges

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SoundTikTok sound · original sound - thespencerhedges

Promoted product

Laka US Magic Lip Fixer

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3 videos2 creators

Why it worked

The video effectively demonstrates a common problem (lipstick transfer) and offers a clear, visually convincing solution with the Laka Magic Lip Fixer. The creator's enthusiastic endorsement and the 'transfer-proof' test against a glass make the product's benefit tangible and desirable.

Summary

The creator demonstrates the Laka US Magic Lip Fixer, showing how it can be applied over lipstick to make it transfer-proof, soft, hydrated, and glossy. The product is shown to be effective by pressing it against a wine glass without transferring.

Structure

1Introduction to the problem of lipstick transfer
2Introduction of Laka Magic Lip Fixer
3Application of lipstick and then the lip fixer

Original caption

HOW is this possible?! The @Laka US Magic Lip Fixer really is like magic! It really is a must-have product for anyone who wears lipstick because it keeps the lips soft, hydrated, glossy and most importantly... TRANSFER PROOF! ✨ Want to try it for yourself? Check the product link in my bio! 💋 Thank you Laka Beauty for partnering with me to demonstrate your new lip product! 🤍 #lakapartner 🤝 #kbeauty #lipsealer #magiclipfixer #Laka

More from @thespencerhedges

Product placement

Laka US Magic Lip Fixer (ACTS - used to set lipstick, makes lips soft, hydrated, glossy, and transfer-proof; removing it would change the video's outcome) Laka Beauty (APPEARS - partner mentioned in disclosure; removing it would not change the video's outcome)

Call to action

Check the product link in my bio!

On-screen text

HOW is this possible?! The @Laka US Magic Lip Fixer really is like magic! It really is a must-have product for anyone who wears lipstick because it keeps the lips soft, hydrated, glossy and most importantly... TRANSFER PROOF! ✨ Want to try it for yourself? Check the product link in my bio! 💋 Thank you Laka Beauty for partnering with me to demonstrate your new lip product! 🤍 #lakapartner 🤝 #kbeauty #lipsealer #magiclipfixer #Laka

Transcript

I can't stand how regular lip products always leave behind this awful outline after we eat. But leave it to me to find a way to keep it looking like this. Let's go. So Laka has this magic lip fixer and it quite literally is. Okay, here's what you're gonna do. You're gonna take your lipstick, whichever one you want to use for the day. And then you're gonna take this and apply it right on top. So there's a few things that I do love about this product. One being that you don't have to run out and buy like a specific lipstick with this, you can use this on top of anything. And then three, it doesn't just make your lip makeup last longer, but it adds a hydrated, glossy finish. Now, after letting it set for a couple of minutes, it has the lips soft, glossy and completely transfer-proof. We get a little bit of the clear gloss, but absolutely no lipstick. Once again, Laka reigns in the lip category. If you wear lipstick, this really is a must-have. See you next time. Bye.