k-beauty dupe for Chanel liquid lipstick??

@sarahkchey

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SoundTikTok sound · Smooth Afternoon Light

Promoted product

Chanel le rouge duo

Why it worked

The video leverages the popular 'dupe' trend by comparing a high-end product (Chanel) with a more affordable alternative (Laka), directly addressing viewer interest in finding similar products at a lower price point.

Summary

The creator compares a Laka liquid lipstick to a Chanel liquid lipstick, testing their transfer-proof claims and wear time. While Laka is a more affordable option, the creator notes differences in texture and longevity, ultimately preferring the Chanel formula.

Structure

1Introduction of Laka as a dupe for Chanel liquid lipstick
2Demonstration of Laka's transfer-proof claim
3Comparison of Laka and Chanel formulas and application
4Wear test and transfer test results
5Application of gloss and final thoughts on similarity

Original caption

$22 vs $53 but is it ACTUALLY just as good as the chanel?! wear test results below👇 personally…I still prefer the lightweight texture of the chanel - it’s what truly differentiates the formula from other liquid lipsticks in the market! Laka also did not wear as long as the chanel and felt drying faster. I LOVE the laka fruity lip stains tho they make some of my favorite shades and last super well without drying my lips out🫶 @Laka US perfect twin lip @chanel.beauty le rouge duo #chanelbeauty #laka #perfecttwinlip #lerougeduo #liquidlip

More from @sarahkchey

Product placement

Chanel liquid lipstick (ACTS - interface operated, result shown, spoken about, its formula is discussed, its price is mentioned, it is compared to another product, its performance is described, removing it would change the comparison) - removing it would change the comparison; Laka (ACTS - interface operated, result shown, spoken about, its formula is discussed, its price is mentioned, it is compared to another product, its performance is described, removing it would change the comparison) - removing it would change the comparison; Laka US (APPEARS - brand name on product, removing it would not change what happens in the video); Chanel Beauty (APPEARS - brand name on product, removing it would not change what happens in the video); ShopMy (APPEARS - creator's bio link, removing it would not change what happens in the video)

Call to action

Let me know what you guys think:)

On-screen text

k-beauty dupe for Chanel liquid lipstick?? 901 True Peach 904 City Pink 메트, 촉촉 다 가네! 진속력 미친 신상 트윙립? 1 ② 3 mins later... only the gloss not identical dupes think:)

Transcript

k-beauty dupe for Chanel liquid lipstick?? Laka just came out with a dupe of the very popular Chanel liquid lipstick and it's supposed to be transfer proof and just as long wearing I used to develop lip products for a living and I'm very familiar with the Chanel formula so let's see if these are actually dupes so it comes with a liquid lip on one side topper gloss on the other what I love about the Chanel formula is that it's very liquidy so it goes on to be very thin so when this sets it feels like nothing on the lip this is the Laka it's going on a lot creamier and thicker than the Chanel so it's also more opaque 3 mins later... they are both transfer proof gonna remove a lot of the excess still feels a little bit thicker going on we're gonna let that fully set it's been about 3 minutes a little bit of transfer I definitely feel it a little bit more on my lip feels slightly dry but we do have the gloss this feels a lot more similar to the Chanel immediately gives me some moisture not sticky now let's see if this transfers only the gloss not identical dupes think:)