Why it worked
The video effectively showcases a practical makeup hack using an affordable product, appealing to viewers looking for budget-friendly beauty solutions and demonstrating a clear, desirable result (smudge-proof lipstick).
Summary
The creator demonstrates the SHEGLAM Mixing Liquid, showing how to use it to make lipstick smudge-proof and waterproof. She applies it to her lips, tests it by kissing her hand, and shows that it doesn't smudge, highlighting its affordability and staying power.