Prep for a Summer Movie Night

@macys

645.6K followers · usually 3.0K views a post

Views

18.8M

Likes

3.9K

Comments

38

Shares

187

SoundTikTok sound · original sound - macys

View velocity

+65 views over 5.1d · ~13/day · 5 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video effectively uses a 'satisfying setup' format, showcasing the aspirational lifestyle of hosting an outdoor movie night. By integrating shopping for essentials at Macy's, it subtly promotes the retailer as a source for these items without being overly pushy.

Summary

The video shows the process of setting up for a backyard movie night, including assembling a projector screen, arranging seating, and preparing snacks like popcorn, candy, and drinks. The creator highlights that these hosting essentials can be shopped for at Macy's.

Structure

1Setting up the projector screen
2Arranging outdoor seating
3Preparing candy and snacks
4

Original caption

Throwing a backyard movie night is easy when you shop home essentials from Macy’s. Now all you have to is choose between a comedy or a rom-com. 🍿📽️ 📸: @jhonnycurran

More from @macys

Product placement

Macy's: ACTS - The video shows the creator shopping for and setting up items from Macy's for a backyard movie night. Removing Macy's would change the context of the video as it is presented as the source for the hosting essentials. The Macy's logo appears on the screen at the end of the video, which is part of the promotion. Poppi: ACTS - Cans of Poppi soda are shown as part of the movie night setup. Removing them would change the visual of the prepared movie night. M&M's: ACTS - A bag of M&M's is poured into a candy dish. Removing it would change the visual of the prepared movie night. Snickers: ACTS - Snickers candy bars are visible in the candy dish. Removing them would change the visual of the prepared movie night. Twix: ACTS - Twix candy bars are visible in the candy dish. Removing them would change the visual of the prepared movie night. Aurzen: APPEARS - The brand name 'Aurzen' is visible on the projector. Removing it would not change what happens in the video, as the projector is used without specific mention of its brand. EAZZE: APPEARS - The brand name 'EAZZE' is visible on the projector. Removing it would not change what happens in the video, as the projector is used without specific mention of its brand.