NOW AT MACY'S FREE LANCÔME GIFTS with purchase

@macys

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SoundTikTok sound · original sound - macys

Promoted product

Lancôme

Why it worked

The video effectively uses a tiered gifting strategy to incentivize higher spending, clearly showcasing the value and variety of products offered at each level. The visual demonstrations of the products being used make the promotion more tangible and appealing to potential customers.

Summary

This video showcases a promotion from Macy's offering free Lancôme gifts with purchase, detailing different tiers of gifts based on spending amounts. It highlights various Lancôme skincare and makeup products included in these gift bundles and demonstrates their use.

Structure

1Introduction to Macy's Lancôme gift with purchase offer
2Showcase of Tier 1 gift bundles (Rénergie and Absolue)
3Demonstration of specific products within the bundles
4Explanation of Tier 2 and Tier 3 gift upgrades
5

Original caption

Want free Lancôme gifts with purchase? 🫧 🧴Shop your beauty and skincare favorites at Macy's and unlock free gifts with purchase at every spend level! While supplies last. Exclusions apply. Ends 8/20.

More from @macys

Product placement

Macy's: ACTS - it is the retailer where the promotion is happening. Removing it would change the context of the offer. Lancôme: ACTS - it is the brand whose products are being promoted. Removing it would change the entire focus of the video. Lancôme Génifique Yeux Ultimate Eye Cream: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Absolue Longevity Soft Cream: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Lash Idôle Mascara: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Lip Idôle Lip Shaper: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Lip Idôle Butterglow Hydrating Lip Balm: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Bi-Facil Double-Action Eye Makeup Remover: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Absolue The Serum: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Absolue Rose 80 Cleansing Balm-to-Foam: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Génifique Ultimate Recovery Serum: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Rénergie Lift Multi-Action Night Cream: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product. Lancôme Advanced Génifique Yeux Light-Pearl™ Eye & Lash Concentrate Serum: ACTS - it is shown and implied to be used. Removing it would change the demonstration of the product.

Call to action

Shop Lancôme at Macy's and choose your free gifts while supplies last.

On-screen text

NOW AT MACY'S FREE LANCÔME GIFTS with purchase This Macy's Lancôme offer is too good to skip. SPEND $39.50 Tier 1 Choose from Absolue or Rénergie $112 +VALUE Choose from these iconic Rénergie or Absolue bundles. The Rénergie Bundle includes: Rénergie H.P.N. 300-Peptide Cream Génifique Yeux Ultimate Eye Cream The Absolue Bundle includes: Absolue the Wrinkle Reducing & Smoothing Eye Cream Absolue Longevity Soft Cream Both Bundles include: Lash Idôle Mascara Lip Idôle Lip Shaper Lip Idôle Butterglow Hydrating Lip Balm Bi-Facil Double-Action Eye Makeup Remover SPEND $80 Tier 2 Choose from Absolue or Rénergie + Keep everything in Tier 1! $175 +VALUE Spend more and choose an exclusive step up gift Absolue The Serum Absolue Rose 80 Cleansing Balm-to-Foam OR Génifique Ultimate Recovery Serum or choose the Rénergie set with Génifique Ultimate Serum Rénergie Lift Multi-Action Night Cream and Rénergie Night Cream. Shop even more of your Lancôme SPEND $125 Tier 3 Receive a Full-Size Serum! + Keep everything from Tier 1 & 2! $255 +VALUE Advanced Génifique Yeux Light-PearlTM Eye & Lash Concentrate Serum FULL SIZE! and Rénergie Night Cream. Shop even more of your Lancôme favorites to unlock an additional full size gift. The more LANCOME you buy the more free gifts you receive! Shop Lancôme at Macy's and choose your free gifts while supplies last.