Black Friday IN JULY

@macys

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SoundTikTok sound · original sound - macys

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+32 views over 4.1d · ~8/day · 4 observations

Promoted product

Macy's

Macy's is a retail store where customers can shop for fashion accessories, clothing, home goods, and more during various sales events.

21 videos2 creators

Why it worked

The video leverages the "Black Friday in July" theme, which creates a sense of urgency and excitement. The game format of guessing products makes it interactive and engaging for viewers, encouraging them to watch until the end to see the reveals.

Summary

Macy's is hosting a "Black Friday in July" sale, with hosts Courtney, Arianna, and Sarita showcasing various items perfect for a summer party. They play a game guessing items like a Cuisinart ice cream maker, LEGO set, UNO Stacko, The Game of Life, wine glasses, and Lenox dinnerware.

Structure

1Introduction to Black Friday in July sale at Macy's
2Hosts introduce themselves and the game concept
3Guessing kitchen items and toys (ice cream maker, LEGO, UNO Stacko)
4

Original caption

Black Friday in July is back! Get ready to score 40-60% off everything you need this summer (and beyond) including hosting essentials and the latest styles from all your favorite brands. Ends 7/26. Exclusions apply. 📸:@saritacuervoo and @Arianna

More from @macys

Product placement

Macy's: ACTS - it is the store where the event is taking place and where the items are being shopped for. Removing it would change the context of the video. LEGO Flower Bouquet Toy Building Set: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. Cuisinart FastFreeze Ice Cream Maker: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. UNO Stacko Game: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. The Game Of Life Board Game: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. The Cellar Flur Red Wine Glasses: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video. Lenox Scallop 12-Pc. Dinnerware Set: ACTS - it is shown and discussed as a potential purchase. Removing it would change the video.

Call to action

Let's go shopping!

On-screen text

Black Friday IN JULY SALE Game On! Courtney HOST Cason Arianna Sarita SUMMER'S HOTTEST DEALS! APPLAUSE LEGO Flower Bouquet Toy Building Set MATTEL UNO Stacko Game HASBRO GAMING The Game Of Life Board Game THE CELLAR Flur Red Wine Glasses LENOX Scallop 12-Pc. Dinnerware Set EXIT

Transcript

Black Friday IN JULY SALE Game On! Hi, I'm Courtney and we're at Macy's celebrating Black Friday in July. This is Arianna and this is Sarita. This is Arianna and this is Sarita. And we're gonna have them go shopping for items that make the ultimate summer party. The ultimate summer party. Are you ready? Absolutely. Let's go shopping! Let's go shopping! Alright, so Sarita, we're gonna start with what you think Arianna picked out. Now it's something for your kitchen. It's something for your kitchen. Something for your kitchen that makes a sweet treat. You can make a sweet treat to dessert with. Something with ice cream? I mean on the first guess. Both kids and adults love to play and build with these. Legos? Legos? Like Lego flowers? Yes! I love Lego flowers. Beauty and brains. We love to see it. For our next one with Arianna, think of a card game with a twist. Is it UNO? It's UNO Stacko! It's UNO Stacko! The perfect game for a summer party. Alright, your next clue for Sarita is a board game that predicts your future. Alright, your next clue for Sarita is a board game that predicts your future. The Game of Life! Oh! Of course. I love that game. I grew up playing that game. Alright, Arianna. Something you drink or cheers with. What are you drinking and cheersing from? Drinks? Well, glasses. Yes, wine glasses! From The Cellar. What do you place food on? From The Cellar. What do you place food on? A plate. It sure is. It is the dinnerware set from Lenox. We are so set to host the most epic summer party and don't miss out on Black Friday in July at Macy's. You can shop and save during the most exciting time of the year.